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19 September 2023
GATHER STUDIO
Guest Count
Styled Shoot
Location
Gather Studio, Payson Utah
Vita Fiori was on the verge of emerging before this styled shoot. In the middle of a rebrand, I hadn’t named Vita Fiori yet. In speaking with my photographer, I fell upon the phrase "This is living"—the knowing that this life, with all its small, quiet moments, is the real thing. We moved slowly that day, following our creative instincts, letting beauty take its time. I built an airy, sculptural installation with trailing amaranthus, curly willow branches, and moss. It was all softness and structure, light and movement. The florals felt like they were caught mid-breath. Looking back, this shoot didn’t just launch a brand—it gave language to a way of living.
A STYLED SHOOT INSIDE A CENTURY-OLD STUDIO IN HISTORIC DOWNTOWN PAYSON, UTAH. BRIGHT NATURAL LIGHT, AIRY FLORALS, AND A CREATIVE TEAM WHO TOOK THEIR TIME. THIS DAY WAS THE START OF SOMETHING—WHERE THE SEEDS OF VITA FIORI WERE FIRST PLANTED, AND THE PHRASE “THIS IS LIVING” FOUND ITS WAY INTO THE AIR.
Gallery
